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Associate Professors, Dr Ahmed Younis and Dr Cheryl Whiting keynote speakers at Alternative and Integrative Medicine Conference in UAE.

Associate Professors, Dr Ahmed Younis and Dr Cheryl Whiting

Dr Ahmed Younis, Associate Professor, School of Rehabilitation Sciences and Dr Cheryl Whiting, Associate Professor, Radiography were keynote speakers at the third Complementary, Alternative and Integrative Medicine Conference in Abu Dhabi, UAE.  This year’s theme was ‘Cupping: prevention and therapy’, the conference was hosted by the Lotus Holistic Institute and under the patronage of H. Sheikh Nahyan Bin Mubarak Al Nahyan, the Minister of Culture Youth and Community Development.

Cupping therapy involves deep tissue massage or bloodletting and for a long time has been practiced and prescribed throughout the Middle East and China, and is now attracting worldwide interest from healthcare professionals and researchers across a broad range of disciplines including for example, Rheumatology, Physiotherapy, Physiology, and Biomedical Science.

Dr Younis (who is the President of the British Cupping Society) opened the conference with a historic overview of practice and exploration of theories and mechanisms of action, and later presented the findings of his own research exploring the impact of cupping therapy on migraine. As this was the first international cupping therapy conference in UAE, Dr Whiting’s presentation on professionalization set the scene for establishing and developing professional identity and enhancing professional status.

Whilst in the country Dr Younis participated in radio and television interviews (1 hour and 10 minutes in) to promote the advances in cupping therapy practice and address questions in relation to its use in the treatment and prevention of different medical conditions. Dr Younis and Dr Whiting also attended roundtable discussions with prominent healthcare decision makers to progress policies relating to the regulation and standards of practice.